| Developers: | IBM |
| Date of the premiere of the system: | February, 2012 |
| Branches: | Advertizing, PR and marketing |
| Technology: | BI |
According to IBM though the companies understand the value of collecting of client information, many experience difficulties with extraction of new knowledge and their use for strengthening of customer relations. The solution 'IBM Smarter Analytics Signature Solution — Next Best Action' helps the organizations to gain an impression about the client, based on traditional corporate data, a customer behavior on social networks and on the website of the company. Then the analytics in real time predicts a customer behavior and its preferences for acceptance of reasoned decisions for the benefit of the buyer.
These opportunities connect marketing and customer service, helping the companies using analytics of IBM to define the most effective offers both for already available, and for new clients.
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