On March 29, 2012 Research In Motion (RIM), the smartphone manufacturer under the BlackBerry trademark, announced activity results in the fourth financial quarter. They were failure – in comparison with the third quarter sales volumes decreased by 21%, income – for 19%. On the same day Thorsten Heins appointed about two months ago to a position of the chief executive of the company convened a conference for analysts and journalists at which he announced the future restructuring of business.
First, Haynes's plan assumes removal from the structure of Board of Directors of the predecessor – Jim Balsillie. Secondly, RIM will stop any attempts of an exit to consumer market and submitting the new BlackBerry 10 platform will focus only on a corporate segment. Along with it the company intends to review the partner relationship with other players, including, as a part of joint ventures.
Torsten Haynes directly said that the taken steps are not deprived of risk and do not act as a guarantee of success. Market reaction followed without delay, for example, representatives of Canaccord Genuity – the company performing operations with securities, – said that without that foggy perspectives of RIM became even less encouraging. According to analysts, a release of BlackBerry 10 extremely tough competitive environment – smartphones based on Android with support of LTE will meet, the mobile devices Nokia Corporation and other OEM-manufacturing based on Windows, new iPhone 5 with LTE. For this reason it is hardly necessary to expect successful sales of BlackBerry 10.
Jack Gold, the leading analyst of J. Gold Associates, looks at a situation around RIM slightly more optimistically. He considers that in the camp of supporters of the company there are still many world famous corporations, however it should hurry with a release of BlackBerry 10. If the platform does not manage to be presented in the fall, the chance will be missed, and then results of activity of RIM can be far worse than present.
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