Clients of Prizma supermarket chain are provided with information service of support of shopping

The Tieto company implements service of Mobile Shopper in network of Prisma hypermarkets.

Goal

The Russian division of the Finnish retailer S-Group begins to use Tieto Mobile Shopper service for increase in sales and brand recognition.

Solution and expectations

According to active marketing strategy Prisma aims to provide loyal buyers with the new interactive funds of obtaining information allocated for improvement of image of network and increase in sales growth. The service of Tieto Mobile Shopper just will also help to solve these tasks. It is offered according to the scheme "as-a-service" and provides to the customer ready functional modules for the organization of the flexible and cost-efficient mobile channel of marketing.

Opinion

"Our market is distinguished by the high competition, and consumers, including Russian, very much appreciate service quality and are interested in the new ideas and services. Mobile applications for retail are a new trend in the Russian market of retail. And providing to users of smartphones the Mobile Shopper application, we come to the advanced positions in this direction that gives us powerful competitive advantage. Using the new mobile channel we aim to increase the weekly number of visits of our shops, attracting loyal buyers with special offers. It will make purchase of goods at us more convenient and profitable", – Jani Vahala, the director of Prisma network in St. Petersburg told.

"The Mobile Shopper service is investment into the future as it constantly develops for Prisma. Similar mobile service will never be considered as fully completed – we constantly develop it taking into account needs of the customer and buyer opinions. It motivates us to be the innovation partner and to implement all new functional modules. We intend to work further with Prisma that our mobile services brought real benefit to their business today and in the future", – says to Janne Maunu, the product manager, Tieto Industry Solutions.

Yani Vakhala notes also the value of the fact that Mobile Shopper is a cloud solution, and the company Tieto has high competence both in mobile applications, and in retail business. "I am very happy how the Mobile Shopper service was started – we received service, ready to start, surprisingly quickly, without the need for any serious investments into IT. Everything is very simple – Tieto implements service, and we just use it. Jointly we can develop and improve functionality of service in the future in process of receiving responses of our buyers and also learn to use to the maximum service of Mobile Shopper in the retail market".