JDA 3D

In April, 2012 the JDA Software Group company announced an exit of JDA 3D, integrated solution for work with types of goods and three-dimensional virtualization. The new environment is more productive, has magnificent opportunities for joint work and allows to lower requirements to the budget. At the same time planning is performed based on real consumer preferences. The JDA 3D application created based on Red Dot Square technologies turns traditional solutions for planning of floor spaces into the interactive and photorealistic virtual platform.

Together with advanced technologies of JDA in the field of optimization of floor spaces and assortiment the solution JDA 3D gives to clients powerful opportunities for joint work. Trade enterprises and producers can develop together the ideal range of goods which is most accurately answering to demand of consumers. A new solution — the platform for innovations and creativity in workflow: testing of the new ideas is possible in a joint working environment now. JDA 3D combines efforts of producers and trade enterprises at all stages — from production and the calculation before management of trade categories and deliveries to sales points.

"The solution JDA 3D will allow retail trade enterprises and their suppliers to change approach to work — Scott Welty, the vice president of the retail direction in JDA Software says. — The modern consumers — grounded, having information and Internet access — change rules of the game in the market. The successful companies in this situation need to expect and exceed consumer expectations, at the same time to cope with difficulties which are caused by incorrect interpretation of results of joint work. The JDA 3D environment supports interactive interaction of the supplier and the retail enterprise, increases the speed of entry into the market, improves efficiency of a design of floor spaces, uses all possible information on the buyer to optimize adoption of merchandising decisions and also allows to carry out the tasks facing the company qualitatively. At the same time all necessary data are conveniently integrated into the interactive virtual world".

"At the disposal of suppliers, producers and distributors there is much more effective platform now for joint work where they can develop and apply the innovation methods of involvement of the consumer in process of purchase in retail store — Danny Halim, the vice president for consumer goods in JDA Software says. — Using the three-dimensional platform of virtual reality of the idea on promotion and merchandising of goods it is possible to apply directly in the context of the whole shop. Thus, the enterprise can reveal opportunities which will allow to lead the consumer to the positive decision on purchase — since the moment when it gets to shop. Such functionality is especially important for the existing clients of JDA: now they will be able to seize the complete opportunities of a combination of the three-dimensional platform and existing solutions of JDA for category management of goods".

JDA 3D is addition to the existing solution package of JDA for category management of goods. Thanks to integration with the product Smart Suite from Red Dot Square the solution provides to suppliers, producers and distributors an opportunity to work in the interactive environment considering consumer demand and to reach the following advantages:

• Reduce time and budget costs due to lack of need to conduct preliminary tests and researches at the level of retail stores.
• Increase flexibility thanks to an opportunity to test different scenarios of succession of events. At the same time possibilities of joint work and making changes "on the run" are available.
• Reduce term to entry into the market due to much faster obtaining results of testing before direct emergence of goods in the market.

It is more accurate to represent an overall picture using three-dimensional visualization which allow to see the ideas in practice and to interpret them "from the first person" as a result of work in virtual environment.

The flexibility of the solution JDA 3D allows to develop the conceptual ideas in the field of design, planning of shop and marketing and also to put the offered schemes into practice in different options of shops. A new product — the powerful tool in order that suppliers and trade enterprises could develop profitable the business and save means. The solution for "virtual merchandising" allows to reach even more significant savings: need to build "real" counters to optimize the calculation in different formats of retail stores, no. With JDA 3D consumer preferences can be easily visualized to make more conscious decisions in the field of assortment planning and calculations.