McLaren Racing (SAP HANA)

On May 25, 2012 the McLaren Group company known for the participating command to the Grand Prix and cult cars of Formula One, expands a field of activity using solutions of SAP AG company. McLaren selects corporate solutions of SAP as a technology basis to increase profitability of the business. Innovative concepts of solutions help to increase efficiency of work with the help of use of mobile devices, cloud computing and technology of calculations in memory. The McLaren Group company reported about it at the SAPPHIRE NOW conference which took place from May 14 to May 16, 2012 in Orlando, the State of Florida.

SAP had settled relations with many divisions of McLaren Group. The mentioned arrangement marks the new stage in partnership of the companies aimed at conversion of IT infrastructure McLaren Group. McLaren is the company of medium business which is quickly developing in many spheres and regions. Investments of the company in the field of applied technologies, the electronic systems and high-quality hotel services grow. For this reason it requires the integrated and scalable solution ensuring the most effective functioning.

The SAP company was selected for the purpose of creation of complete approach which will allow to increase popularity of McLaren company and will give it the chance to use the most advanced methods for the organization of activity of divisions. The SAP HANA platform and mobile applications will open access to all employees – from reliefs of buses to heads – to the up-to-date information necessary for achievement of competitive advantage. McLaren Group expects, the SAP solutions which that are previously configured, quickly unrolled and services of support in the course of implementation will help to reduce investment payback time.

"McLaren Group is the company with quickly upcoming business that makes unique demands to software implementation, – RON Dennis, the chairman of the board of directors of McLaren Group says. – For our business inspiring time comes. Looking in the future, we are glad that our partner will become SAP – the company which separates our values – passion, commitment and readiness to go all the way for the sake of achievement of leader positions. Development and durability of our brand depend on our activity in different spheres supported by the serious business plan which is performed by the best employees with assistance of the best partners".

Primary activity of McLaren Group company is concentrated around Formula One auto racing. This sport requires processing of huge amount of data, technical flexibility, permanent and operational implementation of new products. McLaren improved the telemetric system using data from sensors of the racing car, so that it became the official electronic rule for all commands of Formula One and also for series of the races IndyCar and NASCAR. The SAP HANA platform will help to increase the speed of a response and degree of a scope of telemetric technology of McLaren. Commands will be able to see more extensive data sets and to create more advanced queries. The data analysis from car sensors which is executed in real time is executed both on the basis of these last periods, and on the basis of predictive models. It gives to a command the chance to expedite anticipatory adjustments, to avoid expensive and dangerous incidents and to win a race. The instant analysis of what happens to machine during the race will allow the driver and engineers to win through joint efforts a victory.

"In McLaren we got used to work with large volumes of data — Dennis continues. — On each circle of each Grand Prix, whether it be the session of a free or qualifying race, from our participating cars of Formula One arrives a huge number of technical data. The ability to process these data and to react quickly to them is crucial for creation of some kind of ordering intelligence which allows us to process results of races. This requirement is reflected in all aspects of our business".

In process of expansion of activity of McLaren company its electronic systems are the systems of telemetry, modeling and simulation in real time – are more and more widely used also in other areas, for example during the trainings of athletes Olympians or in the course of optimization of traffic flows on roads of the USA. The company is going to use the innovative solutions of SAP for gain of competitive advantages in different areas.

"Information transform to the logic functions which are executed in real time – a basis of a formula of victories of McLaren. It purchases the increasing importance for the future of any company, – Jim Hagemann Snabe, the cochairman of board of SAP AG says. — Using the SAP HANA platform, mobile applications and a complex set of the SAP solutions which are the cornerstone of activity of McLaren, the company will have enhanced analytical capabilities for all the business operations. SAP solutions will improve forecasting, will help to develop and differentiate types of activity – and, finally, will allow McLaren company to hold the leading positions. In a word, cooperation with SAP will give to McLaren company the chance to move with a speed unattainable earlier".