VTB 24 uses solutions of a business intelligence of SAS

VTB 24 bank uses solutions of a business intelligence of SAS for work with "Big Data" for the solution of one of tasks within implementation of the development strategy – "transition from product model of business which was at the beginning of formation of bank, to customer-oriented model", Sergey Anokhin, the vice president, the associate director of financial department of VTB 24 told.

According to him, the solution of this task in addition to change of the product offer and model of customer service requires change and model of planning: now it is carried out, proceeding, mainly, from this with what clients the bank with what clients it will work and also as as clients will bring to business works.

At such approach also amounts of data which need to be analyzed when planning considerably increase, he notes. According to Anokhin, VTB 24 totals about 6 million active clients, and monthly generates about 220 GB of information by clients and products which is required to be analyzed.

"We analyze these data to understand that at us for clients as they behave what income is brought how to predict that they brought bigger income", - Anokhin says.

The representative of VTB 24 also notes that the bank considers the possibility of use of the latest practices of SAS in the field of the analysis of data bulks. According to statements of the company, its new solution High Performance Analytics (HPA) allows to accelerate the analysis tens times faster and to make calculations by one and a half times more precisely.