Hoff will open new shops on AX for Retail

Until recently the Domashny Interior company worked on a franchize of the Austrian kika brand and used the industry solution for furniture retail based on Microsoft Dynamics AX 4.0 adapted to the Russian specifics of network as the ERP system. The project was performed with active participation of specialists of consulting company Columbus. The retailer chose a command with extensive experience of product introductions of Microsoft, ready in a short time to cope with assigned tasks. It is remarkable that the main functionality of a system was started in only 6 months.

In the summer of 2011 "The house interior" announced opening of own network of hypermarkets of furniture and goods for the house under the Hoff brand. After a while the management of network made the decision to pass to the Microsoft Dynamics AX 2009 platform, to develop a system regarding management of purchasing and logistic activity and the organization of work of online store and also to implement the specialized solution of AX for Retail flexible to requirements of retail networks of any format and the size. Projects are again implemented together with a pilot team of specialists of consulting company Columbus.

According to the Chief information officer of House Interior company Denis Rudakov, three years' experience of use of Microsoft Dynamics AX 4.0 was completely documented in the form of regulations of the automated business processes. "Upon transition to the new platform we go already from well realized requirements. Certainly, we should carry out additional analytics, to perform reengineering of some processes, to solve a number of purely technical problems", - Mr. Rudakov explains.

In a project deliverable the furniture network Hoff will provide more effective management of each link of a supply chain and merchandising and also will organize the large-scale loyalty program. "Now we will be able to develop means of e-commerce among which – Hoff online store and the portal of vendor interaction with bigger efficiency", - Denis Rudakov emphasizes.