Internet marketing (BIT:CRM 8)

The Following Functions Were Automated:

Customer relationship management (CRM)

Description

In 1C: Accounting and Trade company (BIT) the company management of Internet-marketing LLC (advertizing agency) addressed for the help in process automation of customer relationship management.

"1C: Accounting and Trade" (BIT) for the purposes of automation of these tasks was offered by specialists the software product "BIT:CRM 8".

Software "BIT: CRM 8" is intended for increase in efficiency of sales by automation and process optimization of customer relations. The program is used in work of the commercial director, head of sales service, the head and managers of sales department, the head of marketing, company executive.

Software "BIT: CRM 8" solves problems:

• Sales management;

• Management of marketing;

• Analysis of sales and investments into marketing;

• Service and maintaining clients.

As a result of implementation the following indicators of activity of the company improved and there were new opportunities, such as:

• increase in efficiency of sales and marketing activity;

• risk mitigation of loss of clients at diseases or dismissals of personnel;

• an opportunity to reveal stages of sales at which the greatest number of clients is lost;

• an opportunity to analyze, make decisions on segmentation of the customer base and to distribute efforts of personnel on the basis of objective data;

• control over work of sales personnel;

• convenient storage of all customer information;

• an opportunity to quickly plan work.