MTS Bank changes the platform of the Internet portal together with an appearance

Within updating of the corporate website by the management of MTS of Bank (earlier "Moscow Bank for Reconstruction and Development") the platform 1C-Bitrix was selected. Implementation was carried out by AIC company.

Requirements

During creation of the new version of the website the following objects were set:

• create essentially new approach to providing banking services on the Internet;
• increase recognition of an Internet resource;
• increase the number of addresses of potential clients on a design of products and services of bank;
• receive exact statistics on addresses of potential clients from the website;
• create convenient Internet representative office of MTS of Bank with clear navigation on services and services.

Solution

The project was implemented by a command of the AIC developer agency.

Important advantages of the platform, according to the customer, are the cost of ownership of the software product, simplicity and speed of completion of modules, customizability. To a stern of that, thanks to a wide use of the platform "1C-Bitrix: Management of the website" in Russia and the CIS countries, the client does not depend on a certain developer and without special difficulties can connect other command to work on the website or to its technical support.

The full-function version is submitted to the customer in February, 2012. In June of this year redesign of the website according to ideology of the updated brand of MTS Bank is performed.

Opinion

"Today the website of Bank plays an important role in the system of communications with clients, providing about 30% of a volume of retail sales", – Pavel Efalov, the head of Internet representative office of MTS of Bank notes.