NBC Olympics uses solutions of Cisco for gaining access of the audience to broadcasts of the Olympic Games

The NBC Olympics company uses the solution of Cisco Videoscape for ensuring television broadcast of the summer Olympic Games-2012. The Cisco company takes part in the project as the supplier of the solution and integrator.

Solution

In the solution principal components of high-performance IP network for video transmission from London to New York ispolnutsya. The Cisco switches Nexus and Catalyst, wireless access points of Cisco Aironet and also the platform of delivery of television services Cisco Videoscape are a part of network.

Videoscape provides function of search of the necessary content in all forward translations and video records provided on demand (in London NBC Olympics will transfer video on demand lasting one hundred hours) and also functions of a pause and record of television materials in a cloud and on local digital video-recorders. At the same time users can switch from the television receiver to the tablet computer or the smartphone and back, and reproduction is resumed since that moment when it was interrupted. Besides, the Videoscape platform allows to reproduce any video records with a possibility of "back wind".

The solution Videoscape gave the chance to organize in real time and in streaming mode of transfer of all six sports channels of NBCUniversal Media company (WNBC, CNBC, MSNBC, NBC Sports Network, Telemundo and Bravo), anchormen from the Olympic London. For this purpose the Cisco company provided devices of coding and decoding video, set-top boxes, digital video-recorders, servers for processing of video files, the original interactive user guide and many other things.

Opinion

"An opportunity to browse NBC Olympics channels in any place and stopped being at any time for our audience something new, – Craig Lau, the vice president of NBC Olympics company who is responsible for information technologies said. – They are sure that we will give them such chance in the same way as we are sure that Cisco will allow us to satisfy expectations of users. Possibilities of the Cisco Videoscape platform will pleasantly surprise our guests in London, having given them an idea of what can become covering of sports competitions in the future".

"The Cisco Videoscape platform and other media solutions of Cisco will allow NBC Olympics company to show to the audience every second of sports events and to provide them hundreds of hours of additional video content, – the senior vice president of Cisco company, the general manager of division of video technologies for telecom operators Jesper Andersen noted. – For the first time in the history the elected users can start at the same time on the smartphones and tablet computers synchronized applications and browse forward television translations. Interactive access in real time to various web content will give to the audience unknown multidisplay opportunities of which earlier they could only dream".