Sberbank Crowdsourcing

In the summer of 2012 start of the new, permanent crowdsourcing platform of Sberbank – Sberbank Crowdsourcing took place. The platform is intended for the solution of the business challenges important for bank and its clients, and is available to all Internet users. Besides, it provides formation of professional communities in which divisions of Sberbank place target requests for the solution of current problems. The address of the platform is www.sberbank21.ru.

The first projects Sberbank Crowdsourcing will become "public consideration" of the report on corporate social liability of Sberbank for 2011 and the project "Queues. No!", aimed for finding solutions on reduction of waiting time of the client in queue.

Upon completion of projects of the participants who offered the most interesting ideas waits for remuneration: bonus points "THANKS" and other prizes. Prize fund of each project — about 200 thousand bonus points.

"Sberbank – one of the first Russian corporations which builds in crowdsourcing mechanisms business processes: decision makings on the basis of involvement of a large number of people, – the Senior vice president of Sberbank of Russia Denis Bugrov noted. – We involve all employees of the bank in process of value creation not only in a workplace, but also participating in the innovation process. Our task – to create such environment in which all employees generate the ideas key managers actively support and implement the best of them, and clients, partners and creatively initiative people participate in the solution of difficult tasks".

The design of the platform is developed by subsidiary company of Sberbank "Sberbank-Technologies".