UK "Ukrainian Retail" starts the loyalty program in Brusnichka retail networks

The network of freshmarket of Brusnichk with assistance of consulting company Manzana Group, started the loyalty program using the Manzana Loyalty system on the Microsoft Dynamics CRM platform.

Plans and expectations

The implementation project of the loyalty program became a part of rebranding of shops of retail chain stores of "Brusnitsya" in a new format of trade for Ukraine - freshmarketa of Brusnichk. For creation of the program the company management addressed specialists of Manzana Group. Not only system implementation, but also consultation regarding creation of financial model of the program and its mechanics entered problems of the Manzana Group command.

— We are very glad to cooperation with Brusnichka network - one of leaders of product retail market of Ukraine by the number of outlets. Our experience of successful projects in retail and demand in the market of our solutions based on Microsoft Dynamics, led to the fact that this year the headquarters of Microsoft recognized our company one of four world-best — Oleg Palenov, the CEO of Manzana Group told. — Within the new project we made every effort that in the shortest possible time and with very adequate level of investments of Brusnichk received the solution of world level.

— When choosing the contractor on automation of the loyalty program we were guided, first of all by experience and availability of the ready-made checked solution answering to our tasks. Based on an open tender, the choice fell on Manzana Group company — Dmitry Kulik, the CEO of Ukrainsky Retail LLC (CU management company of Brusnichk) said. — We are sure that we received the effective strategic tool which will help to improve dialog with our clients in the order and to make their purchases in Brusnichka network even more pleasant.