Projects: Automation of retail chain stores of Semyorochk in Sterlitamak (SuperMag UKM 4 (the Supermagician of UKM 4))

Name: retail chain stores of Semyorochk and Temle

Type of activity: retail by food

Format and sizes: an economic supermarket at the house and supermarket, 500 — 1500 sq.m

Quantity of objects in network: 41 supermarkets in the cities of Ufa, Sterlitamak, Ishimbay, Salavat. Republic of Bashkortostan

Requirements: The strong and convenient marketing tool is necessary for buyers for introduction to the CU of accounting of charge of bonuses and effective management of marketing schemes.

Project Description:

The Sterlitamak JSC Prodtovary is the oldest trade enterprise of the Republic of Bashkortostan. Today JSC Prodtovary — one of the largest operators of retail of the republic developing own retail stores under a brand of retail chain stores of Semyorochk and Temle.

The management of retail chain stores made the decision to activate marketing tools for sales increase in shops and increases in loyalty of regular customers. For these purposes comparison of the best software products in the market allowing to manage marketing in retail chain stores was organized. As a result of the carried-out analysis the most functional solution — UKM 4 which closes all requirements of retail chain stores for management of marketing activities was selected.

The project started in May, 2012 when the engineer of Service Plus installed the Central server of a system and connected to it the first shop of network. Then was trained employees of IT department after which the retail chain stores began independent transfer of other shops without attraction of resources of Service Plus.

Implementation: Service Plus group

Software and equipment of the project:

Point of sale: UKM-4