The American Chamber of commerce in Ukraine completes implementation of CRM

The E-Consulting company completed implementation of Microsoft Dynamics CRM in the American Chamber of commerce in Ukraine.

Start

The project started in 2009. Process of implementation of Microsoft Dynamics CRM consisted of several independent stages within which it was selected and a number of separate business functions is implemented.

Result

On completion of implementation the customer had an opportunity to work in a common information space, including the customer base of the company and an event management system.

Within the project business processes of the organization of holding actions, works with clients, creation of a management system for the discount program for members of chamber and control of payment of membership fees, online registration for participation in actions of the company and the mechanism of management of issue of the monthly electronic edition and the annual reference book are automated.

Implementation at the customer of Microsoft Dynamics CRM allowed to achieve the designated objectives:

• Creation of the uniform customer base for all activities of the company.
• Optimization and automation of actions in the course of the organization of holding actions, control of their accomplishment.
• Reduction of time expenditure on formation of documents during business processes and reduction of document flow to the uniform standard using the letterheads and document templates created by a system.
• Event management and the analysis of quality and efficiency of the held events. Accumulation in the system of information on financial resources, activities of clients and to responses for further processing.
• Control and implementation of activities on ensuring timely payment of membership fees, using reports and the created tasks and actions (calls, mailings).
• Streamlining and automation of control of process of an exit of the electronic mailings published by the Client on certain subjects, with different frequency of an exit and target audience.

As a result of implementation of project tasks, the American chamber of commerce in Ukraine received the powerful and at the same time simple tool in use for expansion of communication with clients and also quality improvement of the provided services.