TVK "Expostroy on Nakhimov" starts the project of lease of technology of providing the loyalty program

In TVK "EKSPOSTROY on Nakhimov" the loyalty program for regular customers "The card of repair Expostroy" started. Design of the program was carried out by Golden mean company, it exercises its operational management using the solution Manzana Loyalty on the Microsoft Dynamics CRM platform.

Solution

Management system for the program is the solution Manzana Loyalty rented at Manzana Group company, created by the companies Microsoft and Manzana Group on the Microsoft Dynamics CRM platform. Earlier based on the solution Manzana Loyalty a number of programs of loyalty, including such program of the operator of Golden mean as Card of Repair was successfully implemented. Successful use of Manzana Loyalty allowed to offer it as a basis for creation of programs of loyalty not only retail networks, but own loyalty program of Shopping Complexes, such as TVK "EKSPOSTROY on Nakhimov".

Expectations

As a result of implementation of the loyalty program, TVK "EKSPOSTROY on Nakhimov" not less than 10% in the first year of implementation and not less than 20% for the next 2 years predict a gain of income of tenants. The expected turnover according to cards of loyalty should make not less than 30% of the general goods turnover of a complex. A business key performance indicator due to implementation of the program - the profit of tenants - it is going to increase by 10% by the end of 2013.

"TVK "EKSPOSTROY on Nakhimov" differs from other specialized complexes in a long story of existence. The complex successfully functions more than 15 years, and respectively, has a large number of regular customers. Therefore start of the loyalty program was a logical step in development which as we consider, will allow to save leader positions in the field of the specialized centers representing goods for the house and repair"", - the commercial director of UK "Expostroy" Sergey Shiferson emphasized.

"Design and implementation of the coalition loyalty program in TVK "EKSPOSTROY on Nakhimov" for a team of staff of Golden mean company - an opportunity once again to estimate the work on professionalism and accuracy. We aim to be the best in the business, and in it there is a lot of work. The project turned out the innovation, exacting and many-sided. We consider that we could create the product, clear profitable and simple for the client, and profitable for TVK", - Anton Semennikov, the CEO of Golden mean company.

"We are glad to see that rich functionality of Manzana Loyalty what is called "from a box" allows to become quickly our users not only retail to networks, but also shopping centers. In such growing market as Russia, before owners and management of Broadcasting Company now even more often rises an issue of growth not only the number of shopping centers and the number of visitors, but also conversion of visitors in buyers, increases in turnovers of tenants due to cross-sellings, increases in frequency of purchases and the amount of the check. And today we see as our reliable partner - Golden mean - using our solution based on Microsoft Dynamics CRM allow Shopping Complexes to raise efficiency of their business", - Oleg Palenov, the CEO of Manzana Group told of start of the program in TVK "EKSPOSTROY on Nakhimov".