Intouch insurance (Intouch) (1C-Bitrix: Management of the website)

Insurance shop of INTOUCH company on the platform "1C-Bitrix: Management of the website" it was developed by a command of the interactive agency AGIMA in 2012. In shop two flagship products – insurance policies of KASKO and the CMTPL and also additional services and services, such as "DSAGO", Technical assistance, etc. are provided. At the moment, according to internal statistics of INTOUCH, purchase of policies of car insurance on the Internet makes already more than 60% of a total turnover of the company.

"We prefer to use in work all advantages of direct sales – the individual presentation of insurance programs, flexibility when calculating cost of services and the offer of conditions of insurance taking into account personal needs of the client. Therefore high quality of telephone sales and sales on the Internet, is equally important for us – Mark Thomson, the director of INTOUCH operations department says. – And in order that direct sales saved high speed, in the company suitable conditions should be created. Call center agents of whom all flow of requests of clients is the share should be well prepared, and on the website of online store there have to be all tools, necessary for work".

Registration and authorization of users of online store happens to the help of internal service INTOUCH as on the website of the company there is no back office that is customary practice during creation of online stores for insurance companies. As soon as the visitor enters in a form personal data on the website, they go to an internal system for processing by call center operators. Right after it the password for logging into the personal account is generated and sent to each user by e-mail. All history of calculations and orders made by the user remains in a personal account even if the owner of an office for any reason did not complete a design of services. It facilitates commission of the postponed purchase.

Output function of complete orders allows to provide access for the user to information on the order made by it. The user can browse and print this information at any time, and the order number can be used for acceleration of communications with call center operators of INTOUCH.

The multifunction calculator became the key service of online store allowing call center operators or clients (upon purchase from the website) quickly and just to calculate the cost of policies of the CMTPL and KASKO taking into account all conditions. When developing the SOAP technology which simplifies process of the appeal to services of calculation of the company was used.

When calculating cost of the insurance policy the user can change any additional conditions of insurance and monitor the changes in price depending on the selected parameters. Among such parameters can be: franchize, restriction of quantity of losses, payment by installments and additional services, for example, technical assistance, repair in the service center of the official dealer, etc. The functionality also gives the chance to the client or the operator-consultant instantly to issue purchase and delivery of the policy.

Maxim Stepanov, the leader of the development team of AGIMA, notes the high speed and simplicity of project development based on the platform "1C-Bitrix: Management of the website" and also the high level of security of the created web resources. The module "Pro-active Protection" provides protection of insurance shop and all website of the company against external invasions and data loss as a result of different types of DDoS attacks. As additional protection of a form of the calculator against attempts of mass recalculations CAPTCHA is used.

According to the statistics of the project, transitions to insurance shop from the homepage of the website increased by 10%, final conversion (visitors who became clients) increased by 15%, in 3 months growth of awards was 50%