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Project

The Qiwi will test the system of analytics of IBM

Customers: Qiwi group

Product: IBM SPSS Decision Management

Project date: 2012/12  - 2013/12

Content

The Qiwi and IBM announced the beginning of a pilot project on implementation of the systems of a business intelligence of IBM SPSS on terminal devices of a system of instant payments. Journalists were reported about it on December 6, 2012 by the CEO of IBM Russia Kirill Kornilyev.

Prerequisites of the Project

According to the director of business development of Qiwi Evgeny Volkov, the existing data array on transactions of clients requires careful processing and the analysis for providing the personified service. "Universal trends say that consumers want to receive individual approach and services to provide them the desirable, we need to analyze the made actions", - Volkov told.

For the solution of this task of Qiwi started a pilot project on implementation of the analytical IBM SPSS system.

As Volkov TAdviser reported, the company considered products and other vendors. So in the list of possible suppliers SAP AG "The market of the analytical systems was divided generally between two vendors: IBM and SAP AG", - he told. - We selected the first because full implementation of service, it not only sale of a product, but also its installation and further maintenance. According to us at IBM rendering services at higher level".

The implemented system

According to arrangements, within a pilot project in Qiwi the following modules IBM SPSS will be implemented:

  • Information analysis about different types of clients of a payment service of QIWI.

  • Drawing up unique profiles for clients.

  • Formation of recommendations about offers for each type of clients.

Project Progress

The pilot project already began, about 10 thousand payment terminals take part in it. According to Volkov, the pilot project will last within December, 2012 then the decision on broadcasting of a system on other terminals of network of instant payments will be made.

Volkov specified that IBM will be engaged in system implementation. And about its cost he did not announce terms of the general implementation.