Promsvyazbank invests in a system and the new marketing tool

The Luxoft company developed the new marketing tool for providing information on products and services of Promsvyazbank, the company contractor reported on December 7, 2012. The product of implementation is Sitecore CMS.

Tasks

Main objectives of the project on development and start of the new portal of bank became: providing the additional sales channel of products and services on the Internet, personalisation and the individualized content for visitors of the website.

Solution

Luxoft developers in close cooperation with foreign partners developed architecture of the portal, implemented functionality, and for the first time in Russia implemented the high-loaded project on DMS Sitecore.

The portal has the convenient and intuitive mechanism of editing for the content editor and also setup of instruments of internet marketing and targeting of information.

"This project is the first experience of implementation of DMS Sitecore in the Russian market for the high-loaded portals and represents great importance for the customer. The organization of workflow at which development of the website was conducted in parallel with creation of design allowed to reduce project deadlines by 4 months, unprecedented for similar projects", - [[Bykov Mikhail } Mikhail Bykov|Bykov Mikhail } Mikhail Bykov]], the managing director of division for work with production companies said.

"The new portal is the business card of Bank, the additional tool for customer acquisition and the independent sales channel of banking products. The website has design, absolutely revolutionary for Russia, its functionality and the innovation platform help to attract clients and also the PR-strategy of bank play an important role in marketing", - Evgenia Lenskaya, the director of the department of marketing of Promsvyazbank noted.