Inforce Marketing

In September, 2012 the Infor company announced release of the first release of Inforce Marketing which was issued in March, 2012. Start of functionality of management of reserves and orders that will provide control over client data at the enterprises, is planned for the first quarter 2013.

General description

Inforce Marketing provides functions of the corporate level in an economic and friendly form, providing marketing specialists with the speed, efficiency and transparency when planning and budgeting.

Main product characteristics

• More effective planning. Deep integration with Salesforce for acceleration of marketing processes and reliable control of critical tasks. Provides excellent visibility of potential buyers, costs, results and profits, giving the chance to marketing specialists to be focused on ultimate goals and to achieve more successful and cost-efficient results. Marketing specialists can set requirements for generation of leads at each stage of planning.

• The improved management of multi-channel campaigns. Automatic execution of campaigns and tracking parameters exempts marketing specialists from need of manual adjustment and constant control of the course of accomplishment. The solution supports the multi-channel campaigns including electronic mailings, a direkt-mail, social networks and telemarketing.

• Clear visualization and optimization of leads. Defines quality of potential clients at the first input in the system of Salesforce, estimates their proximity to a profile ideal for customer organization and repeatedly optimizes leads at the runtime a campaign taking into account the changed settings and priorities.

• The improved analytics and report generation. Helps marketing specialists to plan, to manage and trace target performance indicators and the financial purposes at each stage of a marketing cycle using tools of the analysis of the trends helping to define the problems and areas requiring improvements.