Epicor Retail Customer Relationship Management (CRM)

Epicor delivers modern solutions for retailers who aim to rationalize processes, to integrate channels, to use information and to inspire the buyers for increase in profit. The full range of software solutions for retailers from Epicor is created so that to meet continuously changing expectations of buyers of rather product line and the service qualities created among buyers of "a wide profile" and also adequately to run business taking into account requirements which can be shown to the retailer from the most tough competitive environment of goods of short-term and long-term use and also specialized goods in a number of the industries, including clothes, footwear, goods at the reduced and normal price, the market of spare parts drank - and construction materials, products for children and products of the pharmaceutical companies. Thousands of leading companies – from Aeropostale, Aftermarket Auto Parts Alliance and Build-a-Bear Workshop to General Nutrition Centers, True Value Company and Under Armour – select Epicor to keep up to date, remain competitive and strong.

Epicor Retail CRM 7.0

On January 14, 2013 the Epicor Software corporation provided Epicor Retail CRM 7.0 – the instrument of work on involvement of retail clients in a portfolio of the market leader; this tool offers reliable functionality in the field of loyalty for simpler and more automated CRM. The new software product is completely processed.

Epicor Retail CRM 7.0 allows dealers to use data of clients, the program generated content and simplifies tasks of CRM for simple personnel of dealers – from executive directorate to the level of sales managers. The solution of Epicor Software supports the complex level of loyalty, control automation, difficult tools for requests, support of all requirements of modern business which is characterized by a large number of branches and a wide scope. With the software of Epicor Retail CRM 7.0 all functionality of programs of loyalty is automated; it excludes manual control – that, in turn, saves time and forces of personnel of dealers. As the personnel of dealers set rules for different levels of the loyalty program, Epicor Retail CRM 7.0 automatically upgrades, stops or confirms membership of types. It provides big flexibility in design of programs of loyalty, supports more accurately and precisely these memberships in real time. Besides, it allows personnel to be focused on more considerable and valuable tasks. Also Epicor Software represents new instruments of market requests as a part of the new CRM solution. These tools are heart of a system; they are used for the choice what of clients will use requests on the current processes. Thanks to new design of a graphic system of visualization, today requests are included by step-by-step masters for the customer accounting, and users of a system can see how each criterion of a request influences lists of the customer accounting. The design is characterized by an accurate bias towards visual representation of information; the tool is rather simple in understanding and work, new means offer faster error handling of the list of criteria. Tasks which required several consecutive requests earlier can be executed in one request now.

For a great number of retail dealers today the key principle of search of the main Customer Relationship Management System is support of a large number of branches of the enterprise – and/or a large number of brands. With this support of multifilial business "from a box" (without requirements of individual preference of parameters of a system), Epicor Retail CRM 7.0 provides to the users the complex multichannel overview of all system together with its brands, channels and divisions. All information is had in the single database, with options on access rights restriction; thus, it is possible to isolate customer information for the purpose of security, or to integrate it among separate branches of the company (including, deleted geographically). The uniform type of the database of users of a system reduces time and the need for efforts which are usually required by support of several databases; all this provides to the markets of franchizes true opportunities of CRM and provides the basis for support by the software of Epicor of the multiuser CRM.

"Using the new user interface constructed on the basis of Epicor Retail SOA (now everything looks is more modern, and the new functionality at all levels is felt), Epicor Retail CRM 7.0 will really change work of clients with a system and will introduce in work of an opportunity which is offered by the basic principles of modern CRM' – Dave Burton, the director of the products CRM and services says. "Multifilial capabilities of a new product open the whole new world of opportunities for our many clients who work without complete representation of all family of brands today. New functionality in the field of requests and automation of programs of loyalty will amaze experienced users of CRM systems and will make acceleration simple for beginners in CRM".

For last years, the sane dealer companies came to need to rely on the solution Epicor Retail CRM – for increase in income and the best understanding of consumer requirements and patterns of consumer purchases. Among clients of Epicor there are companies of the jewelry industry and area of accessories (Charming Charlie). Application of the Epicor Retail CRM platform allows to perform trial starts of campaigns – for improvement of involvement of consumers in the systems of implementation, improves a clear understanding of habits of consumers, uses data on users for improvement of quality of the accepted business solutions, improves sales volumes. "When using Epicor Retail CRM for collecting and information analysis of consumers, the base of subscribers of our mailing constantly grows – clients answer our initiatives in the field of CRM' – Kim Lewis, the director of CRM from Charming Charlie company so speaks. "All parameters of our programs improved – to extreme values around 600% in the field of delivery of e-mail of messages in the last quarter. The nature of growth strikes".

The specialized company A. C. Moore used also recently the solution Epicor Reatil CRM for gain of work with consumers of the offered products and support of future programs of loyalty. At the expense of it today the company has 360-gradusny the overview of the audience – that to build pozvolyaetkompaniya absolutely new the loyalty program, to start and manage campaigns and promotion actions, to analyze data on consumer audience and information on transactions on sales channels – and to analyze and manage opportunities of full-fledged CRM.

A system is developed for support of several sales channels – it allows A. C. Moore to be focused on versatile opportunities of CRM. It allows to support the simplified customer interaction of the company – in real time, through all sales channels. "We understand that investment into the most intuitive and healthy technology allows today our command to receive the blank, consolidated overview of all audience of ours of a kliyentova we can improve extent of service, through that sales channel which will seem more attractive" - Dewey Goodrich, the vice president of department of IT of A. C. Moore company says. "The Epicor technology provides tools to create "a uniform version of the truth" among all systems of distribution and to connect among themselves all our clients.