Oracle Retail Category Management

The Oracle corporation announced the optimized version of industry solution of Oracle Retail Category Management at the beginning of 2013. The new version of a system is designed to help grocery and manufactured goods chains, hypermarkets and department stores to increase sales volumes using customer-oriented planning which will allow to adapt the range, the prices and promotion actions to requirements of different segments of buyers.

"With Oracle Retail Category Management the retail companies can make the approach to product offering more address and target that will help them to improve customer service considerably — Mike Webster, the senior vice president and the CEO of the Oracle Retail direction reported CNews. — The solution helps to create, accelerate and improve process of management of commodity categories, allowing managers to use more effectively information for determination of the most advantageous commodity categories and increase in sales".

The solution includes a number of important updates which help to obtain data, valuable to business, to segment effectively buyers and to accelerate payback of the project. So, with the new version of Oracle Retail Category Management the retail companies can accelerate planning — previously configured processes created on the basis of front lines industry the practician allow to carry out the expanded analysis and data visualization, received from numerous external sources, including external market data in combination with own data of the retailer.

The updated solution will also help to reduce terms and implementation cost thanks to expanded templates and data models which considerably simplify data integration from the numerous third-party syndicated sources, including internal sources, such as cards of a customer loyalty and information from sales points, claim in Oracle.

The new version of Retail Category Management also helps to increase profitability of business at the expense of assortment matrixes which form using the built-in instruments of demand forecasting, segmentation of buyers and creation of decision trees by consumers that allows to consider local features of demand and the available companies floor spaces.

In general, according to developers, the solution Oracle Retail Category Management constructed based on the Oracle Retail Predictive Application Server application server is the latest updating in a complex of solutions for planning, optimization, forecasting and support of a supply chain in the retail sector which are implemented on a single flexible and scalable platform.