| The name of the base system (platform): | Expression for Operators |
| Developers: | Lumata |
| Branches: | Telecommunication and communication |
| Technology: | CRM |
The Lumata Expression Customer Base Management (CBM) system is intended for intellectual management of a subscriber base of telecom operators. The product is unique the fact that in it self-training prediction algorithms which allow to segment subscribers are implemented and to predict their behavior in real time.
As shows experience of completed projects, thanks to this mechanism the efficiency of campaigns due to more exact targeting of subscribers, pro-activities in communications and personification of offers significantly increases.
Key advantages of the solution:
- Use of different types of analytics for the most exact segmentation of subscribers and proactive control by a subscriber base.
- Possibility of a configuration and start of campaigns of any type and complexity with use of all channels of interaction available to the operator (sms, e-mail, IVR and dr).
- Automatic control of campaigns in real time on the basis of business rules with a possibility of online tracking of a KPI campaign.
- Possibility of modeling and efficiency evaluation of campaigns (ROI, the response level, remuneration type) before its start.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |