Machiavelli Luxury Group (QlikView)

Boutique.ru - the online store of fashionable clothes, largest in Russia, footwear and accessories. Having started in a luxury segment, today Boutique.ru integrates brands of different price categories and attracts more than 1,000,000 visitors monthly. In online boutique collections of more than 700 designers and fashionable brands are provided. Boutique.ru are tens of thousands of goods available to buyers from around the world at any time, without tiresome shopping.

The implemented modules:

• Efficiency analysis of the waged advertizing campaigns;
• Analysis of a customer loyalty;
• Kogortny analysis;
• The analysis of sales in the directions;
• Analysis of purchasing activity;
• Analysis of warehouse activity.
  
  

Data sources:

• 1C 8.2;
• Data warehouses;
• Google Analytics.
  
  

"The opportunity of a combination of data from different sources which we had thanks to system implementation of the business analysis and partnership with BI Consult allows us to see their interrelations at all levels, necessary for building of the development strategy. For example, we can easily and quickly analyze sales and margins together with warehouses, arrivals, costs for promotion companies - and all this in dynamics on a season. Such ample opportunities of the business analysis help with some situations quicker and more correct to distribute as financial resources on purchase or advertizing, and human labor costs, including – efforts in negotiations and when choosing priorities". Alexey Skorodumov, marketing analyst of Machiavelli Luxury Group