Dell Create

In April, 2013 the Dell corporation provided Dell Create - a cloud service for the large television and radio networks, studios and the other organizations working in the field of mass media and entertainments. Thanks to the centralized IT environment the new service Dell helps to simplify work, to cut down current expenses and to increase efficiency. It is reached at the expense of a combination of the best of products of the different vendors, available in the market, meeting the requirements of each specific customer. Thanks to this service customers will be able to find more time for accomplishment of creative tasks.

Most television and radio networks and studios manage creation and/or distribution of digital content independently. This task demands efforts in many areas - from business process management before solving of tasks, videos connected with processing. As a rule, solutions of different producers which offer own platforms and applications are for this purpose used. As a result customers are forced to spend time for trying to obtain harmonious work of solutions of different vendors. It, in combination with lack of uniform standards and spare capacities, leads to falling of overall effectiveness.

New service is intended to help customers to cut down expenses and to release valuable time of employees for work on creative tasks. It provides model of the data processing center constructed on converged hardware and the software.

"The Dell Create service is developed on the basis of responses about what specific difficulties customers face during workflow, - Chad Andrews, the specialist of Dell in the field of mass media and entertainments said. - Dell Create offers the COMPASS model (Collaborative Multi-vendor Platform-as-a-Service1), which allows to take all advantage of the ecosystem constructed on the best solutions of different vendors including the general pool of technical resources and an opportunity to exchange them that considerably reduces costs and saves from excessive work".

Implementation of Dell Create service happens in several stages:

• Dell studies the circle of the customer and a possibility of its improvement and upgrade. Dell resorts to the help of key system integrators and developers for the analysis of the IT environment of the customer.
• Dell recommends the best technology process proceeding from needs of users and business objectives. Also the recommendation concerning what platform and what solutions of vendors it is the best of all to use to satisfy needs of each specific customer is developed.
• Dell creates the recommendation which helps to implement modern network infrastructure taking into account specifics of work of the customer and capability of adequate support of new technology.

Customers in the field of mass media and entertainments are engaged in a set of the tasks connected with content - from its creation before digital rights management, from distribution before implementation of dynamic applications on different devices. The Dell corporation is capable to satisfy all customers needs - as in respect of services, and the equipment. Among the available configured options Dell Create - different elements of Dell services, security protections, the equipment and the software:

• Dell Fluid FS for storage of video files;
• Thin clients of Dell Wyse for safe, reliable and cost-efficient work;
• Services and solutions of Dell for control of the equipment;
• The Dell PowerEdge C servers for rendering;
• Dell Precision workstations for creation of content;
• The Dell UltraSharp monitors for high-quality data visualization;
• Dell SonicWALL and Dell Quest for security of a system.