Mascotte (QlikView)

Project Steps:

"The beginning of the BI project – always the most difficult stage. We had to solve problems with a separate storage system, to make corrections to classification, to create the knowledge base, to develop new standards of the reporting. I can tell that the successful start of the BI project, requires not only deep understanding of tasks, but also the flexible analytical platform which can be arranged quickly under new requirements. With QlikView in this plan we were lucky. Today only a part of our plans in the field of analytics is implemented. As I already spoke, in the next plans at us development of full-fledged schedule system and forecasting of the range on the basis of historical sales informations. Also creation of analytical tools for management of a collection during the season and optimization of merchandising and logistics in general is planned", - Dilara Makhmanemirova, the director of assortment planning, Mascotte tells.

Project Effect:

"Today we have three channels of promotion of products – own retail network (about 70 own shops), retail network of the franchisee and distribution. The QlikView project was begun with own retail block as here we expect the maximum return of investments into the system of the business analysis. We integrated all data on shops of own network in QlikView - it is these ERP systems of 1C, the cash systems, databases on orders. Now we complete the first stage of our internal project – development of the system of the operational reporting for top managers. The application with operational analytics is created on the basis of old reporting system, but notable advantages are already noticeable. First, it is not necessary to spend time for data preparation and the data of reports. Secondly, in Mascotte the format of acceptance of business solutions gradually changes, it becomes more focused on data. While the most active users of BI is a commercial directorate and the staff of department of commodity management, from other departments many requests for a new format of analytics QlikView also arrive", - Dilara Makhmanemirova, the director of assortment planning, Mascotte tells.