Oracle Eloqua

The Oracle Eloqua platform for automation of marketing and management of profitability allows marketing specialists to define and in more detail to segment target audience, to attract and estimate potential clients for more successful business, to wage global marketing campaigns and also to trace and increase efficiency of implementation of campaigns, including revenue growth.

2019: Behavioural analytics. Integration into Oracle Data Cloud. Possibilities of AI and machine learning

On April 4, 2019 the Oracle corporation reported that in Oracle Marketing Cloud there were analytic functions designed to help marketing specialists with creation of attractive and consecutive client experience. The innovation methods of data analysis about a customer behavior collected on all channels provide the personalized experience for each client. Updates came out including for the Oracle Eloqua platform. Read more here.

2013

Integration into Oracle SRM

On October 24, 2013 the Oracle corporation announced new integration tools with Oracle (SRM) - marketing specialists can manage electronic interaction on a single platform, simplifying and doing marketing processes are more effective.

Features

New integration tools of Eloqua and Social Relationship Management will help to offer clients modern, complete, scalable and integrated solution for management of marketing. The improved possibilities of profiling, the social analysis, tracking, publications and determinations of special target groups will help to understand, define, attract and analyze target audiences better.

Oracle SRM is the complete, integrated social solution for business which offers the means of the publication, management of flows of tasks, the analysis, recognition and monitoring of social interactions and collective work available via the interface with simple navigation. Integration of these two products creates the only thing in the industry the complete solution for e-marketing allowing the companies to gain a comprehensive impression about their target audiences in digital space.

The stated innovations are based on integration of pages of social networks and opportunities include:

• The advanced analysis of nonverbal language of electronic communication (Digital body language) – the technology of dynamic tracking of links on social networks in a combination tools of third-party analytics helps to understand and analyze social interactions more widely.
• Integration of identifiers (ID) of marketing campaigns – possibilities of multichannel management and the analysis of marketing campaigns allow to supply with tags, to trace and analyze content of the campaigns started in Oracle Eloqua for channels of social networks.
• Promotion of social content – the Smart CAP function (Smart Create a Post) allows to advance quickly online and offline - content thanks to means of the automatic publication in one click. Content distribution on social channels, including Facebook, Google + and YouTube, gives an opportunity to interact productively with target audiences.
• Creation of special target audiences – the choice of the corresponding audience on social resources for the offer of significant and timely content with creation of scalable, targeted marketing campaigns in real time.

Description of the Eloqua platform

As of May, 2013 Eloqua is one of the first solutions which are effectively using HTML5 standard for providing comfortable working conditions to users, offering the intuitive, simple interface in use based on the browser together with the powerful, scalable platform.

"In digital marketing there was a fundamental change — Dave Michaud, the vice president of Oracle for marketing of products noted. — Marketing specialists understand all importance of providing to the existing and potential clients of relevant content in due time. And Eloqua as the expert in the field of modern marketing, allows specialists to develop, carry out and trace global marketing campaigns, providing big coordination between sales processes, marketing and management of profitability".

The Eloqua platform allows marketing specialists:

• Define and segment target audience.
  • to Attract and estimate potential clients for more successful business
  • to Use the means of the analysis of profitability and report generation allowing to analyze and estimate results of marketing programs and sales in real time

• Automate and analyze implementation processes of marketing programs and their influence on sales.
  • to Wage global marketing campaigns, including means of e-mail.
  • to Trace and increase profitability.