"Ryabinnikov and Partners" enhance attention on sales management of services

Manzana Group completed the project on optimization of a management system for sales in Ryabinnikov & Partners law firm implementation of the Manzana xRM Sales software product, the press service of the company reported on May 28, 2013.

Platform

Permanent growth of number of clients became the main reason for implementation of a new CRM system. The tool which will make sales process of services more structured, managed and effective is necessary for the management. It will exempt specialists from a considerable part of routine transactions.

For the solution of a task the company stopped the choice on Manzana xRM Sales – the "boxed" solution developed by Manzana Group on the basis of Microsoft Dynamics CRM.

Result

Implementation of Manzana xRM Sales significantly reorganized process control of sales in Ryabinnikov & Partners company. The majority of the transactions connected with sales management is automatic now: from registration of information on potential contact in a system and process of its qualification before receipt of payments and control over process of rendering services. A system is itself, according to methodology, creates sales process under each potential client and automatically monitors his execution on necessary indicators in control points.

In total within the project in the company 35 jobs are automated.

Alexander Rybakov, the CEO "Ryabinnikov & Partners", noted: "In Manzana xRM Sales we were attracted, first of all, by existence of ready methodology of sale of services. For us it was very important to entrust our sales process to professionals. Already now it is possible to note that sales process became much more managed. The management had an opportunity to address at any time the complete history of relationship with each client; new requests of clients began to be processed quicker. A system "undertook" the main array of routine transactions, and in it its huge plus".