Russia will receive TNS for the researches broadband access from Rostelecom

The telecom operator Rostelecom created the complete solution for the leading research company in the field of measurements of audience of media, monitoring of advertizing and custom marketing researches of TNS Russia, the press service of operator reported on July 9, 2013.

Solution

The complete solution provides connection to services broadband access of representations of the customer with placement of the equipment directly on technical platforms of Rostelecom.

It made dostuny for TNS Russia technological capabilities for monitoring of national TV channels in the cities of Russia. On July 9, 2013 there began work the monitoring complexes created by Rostelecom in 30 cities included in the TNS project. Each complex will perform the round-the-clock record of an air. In the second half of 2013 Rostelecom and TNS Russia should consider expansion of geography of connections.

Expectations

New service from Rostelecom will help representatives of the television and advertizing industry to trace most quickly the facts of broadcasting and to analyze the reasons of violations in national broadcasting of telecasts, advertizing blocks and advertizing in the certain cities.

"For the new large-scale project on monitoring of television air we selected company services Rostelecom which technological capabilities will allow us to implement the project, offering our clients qualitative and operational information on telecasting in the cities", - Ksenia Achkasova, the director of the television researches TNS Russia noted.

"TNS delivered very interesting and uncommon challenges before Rostelecom. We are glad that the customer appreciated competitive advantages of our company: wide geography of distribution of telecom services, the uniform service provision agreement in all regions. As a result, Rostelecom became the only operator on implementation of this project, - the chief executive - the director of work with corporate and state segments Olga Rumyantseva emphasized. - It is sure that we will develop our cooperation with TNS and further".