"Russian Standard Insurance" is implemented by the client - the focused sales strategy

The NORBIT company completed an implementation project of a customer relationship management system on the platform of the Microsoft Dynamics CRM software product in Russian Standard Insurance Ltd, the press service reported on August 5, 2013.

Project Background

Within implementation the client - the focused sales strategy and marketing by the customer the decision on implementation of the CRM system and optimization of work of call center operators is made.

Project Progress

Implementation of the CRM system allowed to automate processes of work with the available and potential clients, acceptance and processing of customer appeals. The interface and system architecture are developed according to needs of the customer. Within the project integration of CRM with already available corporate systems is carried out: Automatic telephone exchange of Avaya, MS Exchange, MS Dynamics Nav that gave the chance to receive a number of the additional automated functions: mailings by e-mail, data integration about clients, their statuses, data on the used products in one system, display of these data at receipt of an incoming call and many other things.

Alexey Kochik, the director of information management of Russian Standard Insurance Ltd, noted: "Top management of the company which thinks of perspectives of development of the business without fail comes to understanding that it is necessary to build up the long-term, trusted and loyal relationships with the clients. We as IT management are obliged to provide modern and convenient tools to the staff of the company which will help the solution of assigned tasks. Implementation of the CRM system just allows quicker, more effectively to work with clients more conveniently. The staff of our company, having in direct access the comprehensive information about clients, do not spend excess time for search of necessary data any more and work for advancing, offering clients the highest quality of service".