The Mirapolis Learning Management System System of Distance Learning (SDL) in ESSO

ESSO in Russia, one of the largest international shoe retailers, implemented the modern Mirapolis Learning Management System system of distance learning (SDL). Practice of use of personnel trainings in ECCO, including using SDO, shows sales increase to 20% within the next month after carrying out obucheniye.

Use of dominant technologies in the field of training is caused by tough standards of service of buyers and personnel recruitment in ECCO across all Russia.

To Mirapolis LMS system implementation in ECCO there was a number of methodical materials in printing and in electronic types. However, training, usually independent, did not give the expected effect. Quality improvement and efficiency required direct communication with the lecturer. Besides, specialists of department of training regularly left to regions for holding the training actions that considerably increased the total costs of this process (only in Russia at ECCO more than 300 sales points).

Now in a system train, first of all, sellers, cashiers, administrators and directors of shops. Implementation of rates for a warehouse and office personnel is in the long term planned. The potential scope of audience of SDO should make about 1,500 people. Besides, the company will increase the frequency of the training actions and to increase their quality (at the same time without increasing the number of employees of department of training) and also to perform operational group online interaction of divisions at the solution of the current tasks.

"One of the major values in ECCO is the customer focus. For this reason the close attention is paid to learning efficiency of a sales personnel which to implement in widely distributed regional network rather not easy — Roman Krynzhin, the HR director of ECCO in Russia tells. — Being one of personnel forms of education, distance learning combines not only positive sides of resident instruction, but also other unique advantages. Among them it is possible to select the following: cost reduction on business trips of the training personnel and average costs on one trainee; technological effectiveness of the instrument of training and possibility of a simultaneous scope of a large number of participants; globalization of estimated actions, efficiency of obtaining their results and, as result, increase in satisfaction of our clients".

"The choice of the Mirapolis platform was caused by many factors. First of all, it is availability and ease of use. It is important that work in a system is constructed on the WEB INTERFACE that allows to use it in all workplaces which are available in the company and also far off. An important factor is also that a system allows us to hold webinars and video conferences for personnel training and also to use it at personnel recruitment in regions", - CIO ECCO in Russia Prokhorov Sergey noted.