Kira Plastinina

2023

At the beginning of 2023, the manufactory belongs to the former owner of the Wimm-bill-dann holding and the father of designer Kira Plastinina, Sergei Plastinin. The factory was used to produce clothing under the Kira Plastinina brand. The company itself was created back in 2007, Plastinin invested at least 3 billion rubles in its promotion.

In its best years (2008-2013), the chain had 279 Kira Plastinina stores in seven countries. Another 56 boutiques in 16 countries operated under the Lublu brand. In 2012, Kira Plastinina Style took second place in the list of "most successful young Russian brands" according to Forbes magazine. But the company failed to break even. In 2017, the bankruptcy of the group's legal entities began, at the same time Plastinina moved to the United States. Network management in Russia was transferred to local managers. They tried to revive the group's business by launching sales of new brands - Kira and Me, Kira Plastinina Mary's and The Hot Kira Plastinina. But for 2023, of all legal entities created for these purposes, only one continues to work - LLC ShP Olesya, this company is the licensee of several trademarks Kira Plastinina.

2007: Founding of the fashion house of the 14-year-old daughter of the founder of Wimm Bill Dunn

The fashion house Kira Plastinina was founded in Russia in 2007. At that time, its chief designer Kira Plastinina was only 14 years old. Kira Plastinina ‒ the youngest member of the association of high fashion and Prêt -a-Porter of Russia, a regular participant in fashion weeks in Moscow, Europe, USA.