bpm'online loyalty

The loyalty program — it is much bigger, than just discounts or bonuses. It is the powerful marketing tool which allows specialists to understand in the field of loyalty a portrait and needs of target audience, to define efficient communication channels and to use data retrieveds in achievement of business objectives of the company.

BPMonline Loyalty will help to plan most precisely marketing campaigns and to predict their efficiency, to start the new actions influencing a customer behavior and filling of their consumer basket.

The new version of the solution BPMonline Loyalty integrated in itself 11 summer experience of the Terrasoft command and the best world practices of customer relationship management. Key trends of automation of programs of loyalty are implemented in the web solution:

1. Considerably processing speed increased: a system is capable to process hundreds of purchases per second.

2. It became even more convenient to manage communications with clients: trigger SMS and email mailing allow to inform timely of the correct message for each segment of clients.

3. The new interface of setup of rules of processing allows the marketing specialist or the analyst to develop and start mechanics of any complexity quicker.

4. Management of consumer and not consumer activity became simpler: management tools by priorities of marketing campaigns and lifecycle of bonuses for stimulation to different actions are upgraded.

5. The universal data exchange interface with different IT-systems for fast integration of BPMonline Loyalty into infrastructure of the company is improved.

The solution BPMonline Loyalty can be deployed both on the platforms (On-Site), and in a cloud (On-Demand) that will allow to start the project as soon as possible.

2014: bpm’online loyalty 5.3.3

A system includes additional tools of analytics and also the expanded list of integration that considerably reduces the term of implementation and start of the loyalty program. The analytical module is expanded functionality for creation of an OLAP cubes. In a type, convenient for the analysis, the manager of the loyalty program can receive selection on responses to communications of different channels, to indicators of consumer activity and dynamics of changes of these indicators. The analytical block also contains tools for the RFM analysis of the customer base which allows to segment clients, based on the frequency of purchases, the amount of checks and date of the last purchase.

The new version of a product considerably accelerates process of start of the loyalty program for the companies of a HoReCa segment. It is provided thanks to the built-in integration into the cash R-keeper systems from UCS company which work according to the FarCards standard.

In bpm’online loyalty 5.3.3 the designer of bonus and discount mechanics of the loyalty program is expanded. In several clicks it is possible to configure processing of purchases in "happy hours" and to create combinations of goods. There is an opportunity to specify categories and groups of goods which need to be excluded from the list of remunerations.

Bpm`online loyalty mobile

On July 17, 2014 the Terrasoft group announced an exit of mobile application of bpm'online loyalty mobile for participants of programs of loyalty.

The application is installed on the smartphone of the participant of the loyalty program and serves as an alternative to plastic cards. User identification for charge of bonuses or providing a discount happens by means of scanning of a barcode in outlets of network that does participation in the program by the most convenient.

In a personal account of the mobile map the buyer can learn at any time quantity of bonuses on the account and receive individual offers within the action that increases efficiency of the loyalty program.

Integration of bpm'online loyalty mobile with Google maps helps the client to find quickly the nearest outlets, the addresses and shop hours in which it can take advantage of the loyalty program. In the solution the possibility of adaptation of the annex to corporate style of the company is implemented.