CORUS Consulting: Wireless analytics

Wireless analytics – the direction, new to the Russian market, assuming tracking of visitors in premises on the basis of the analysis of radiation of the switched-on modules Wi-Fi/Bluetooth mobile devices. The special technologies tracing these signals allow to monitor movements of owners of smartphones and tablets on the premises with a big accuracy.

It is possible to determine by solutions what goods are in the smallest and greatest demand, to count the frequency of visit of an institution, to understand what forces people to be delayed in shops. Using metrics of consumer behavior from real life, it is possible to measure and compare the different used marketing methods and to see what of them more allows to increase inflow of loyal buyers.

The systems of wireless analytics differ in simplicity of installation and allow to trace precisely trajectories of the movement of visitors at the individual level as indoors, and around it. All data are available at any time and in any place - the solution has cloud structure, and all analytical reports can be displayed using the normal web browser.

Advantages of solutions on wireless analytics:

• Measurement of a flow of visitors and the analysis of behavior of buyers in shop at the individual level for optimization of store experience
• Efficiency analysis and optimization of marketing and advertizing campaigns using monitoring of their influence on behavior of buyers
• Increase in attendance of shops and coefficient of conversion by optimization of design of show-windows and internal design of shops
• Monitoring and comparison of key indicators of activity (and their trends) shops of network and response to negative changes before they affect sales
• Improvement of the user experience and increase in efficiency of programs of loyalty using the user mobile applications
• Monitoring and comparison of key indicators of activity of shops of network and identification of the best shops and also formation of best practices
• Measurement in real time of consumer traffic and also trajectories of the movement of buyers
• Involvement of new visitors and increase in the time spent of buyers in shop using mobile applications
• Creation of the platform for marketing at the individual level
• Increase in sales level due to increase in the time spent of the buyer in shop

"The high competitive situation in the modern market of retail causes need not only in search of new means of involvement of consumers, but also in a glubinnomanaliza of their behavior and requirements. The systems of wireless analytics which we offer allow to solve both problems at once: by means of the analysis of trajectories of the movement of buyers it is possible, considering data retrieveds, to develop further marketing strategy. Extensive examination of Corus Consulting in the development areas of solutions for retail, use of products of the international vendors which are used actively by retailers and the service industries in Europe and the USA and also interest from domestic retailers allows us to predict great demand for the systems of wireless analytics in Russia", - Vyacheslav Kogan, the director of business development of the directions E-Commerce, Loyalty & Mobility of CORUS Consulting Group comments.