Alfacards.ru Online store of credit cards

In November, 2013 Alfa-Bank started online store of the credit cards Alfacards.ru. For launch in it cards are available to clients to economy on air tickets, receiving discounts and bonuses, cards with individual design and also cards with the 100-day period of crediting and the card on different cases of life.

Having selected the card, the client can issue on it the request, having filled out the Internet questionnaire then it is necessary to wait for the solution of bank and if it appears positive - to come already for the ready card in bank department in several days.

Alfa-Bank notes that their new service represents "not simply filling of the request for a credit product on the website of bank which is offered now by almost all retail banks, and full-fledged service for comparison and the choice of parameters of the card under needs of each client". For this purpose on the website of online store the mechanism of comparison of credit cards by several parameters – on price and consumer is implemented.

The bank tells that in a year it sells about 1 million credit cards, a half of which - secondary sales on already available customer base. Through Alfa-Bank Alfacards.ru online store expects to sell several thousands of cards this year.

It should be noted that the previous year the online store of bank cards with individual design also provided Promsvyazbank. From it the client can select the design which was pleasant to it from more than 300 available options and order the credit or profitable card with one of them and also order the card with own design, having uploaded the corresponding image to the site.

Total number of the clients who used online store in Promsvyazbank was preferred not to be disclosed, however Alexey Giyazov managing on special projects of bank [[Giyazov Alexey|]] told TAdviser that for a year of work of online store users uploaded to the site more than 10 thousand images for card issue with own design. At the same time the majority of cards are ordered with already ready design, he added.

According to Alexey Giyazov, corporate clients became the driver of sales of maps, unexpected for Promsvyazbank, through online store.

"Through shop the companies to issue to their employees cards in the corporate style of this company began to appeal. Therefore we made the separate section "For legal entities" where we sell payroll cards with individual design", - the managing director on special projects of Promsvyazbank says.

Having got acquainted with new similar service of Alfa-Bank, Giyazov noted that he "is made at the high level". Plans of Alfa-Bank to issue using service several thousands of cards in the nearest future, according to it, are quite real.