| The name of the base system (platform): | SAP HANA (High Performance Analytic Appliance) |
| Developers: | SAP SE |
| Date of the premiere of the system: | 2013/10/30 |
| Technology: | BI, CRM, Cloud Computing |
Audience Discovery and Targeting - the application is focused on marketing managers. It will help to interest buyers and to turn them into potential clients by means of segmentation of audience on large address groups and transformation of the got knowledge in the purposeful and personalized marketing campaigns.
On November 11, 2013 the SAP company made the announcement of the application, on Strata Conference action + by Hadoop World in New York.
The solution is created for interaction DBMS HANA, working with data directly in RAM. The new application is able to work with Big Data and is intended for "competent" customer interaction.
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