Legend of the Crimea (QlikView)

Project Tasks. The ATK consulting group announces the beginning of the project on implementation of the QlikView Business Discovery platform in Legend of the Crimea Group - the large importer and the distributor of wines and alcoholic drinks. In the company the QlikView system will replace self-written analytics and will become the corporate tool of a research of sales informations, to logistics and finance.

Project Steps. Sales department specialists will become the first users of "visual analytics" of QlikView. They using QlikView will analyze not just sales and marginality in different cuts and to calculate bonuses to managers, and will conduct a full-fledged research of sales. "Why some clients do not buy the brand of wines which enter the five of our high-marginal goods?", "Why on a certain customer group the negative or positive trend of purchases is observed?", "As we can use it?" - the sales department of the company will be able to answer these and many other questions already in the nearest future that it will allow them to work even more effectively. Also one of important tasks of QlikView in Legenda Kryma Group - analytics for the top management. "Before our top management regularly received tabular activities reports of the company. Now visualization of QlikView will allow us to provide to the management not the avaricious reporting, but peculiar "thermometer" - the level gage of health of the company. From any device (the computer, the tablet or the smartphone) Dashboard of the head will allow to estimate a deviation from planned targets, to instantly reveal problem zones and to fail in their analytics", Andrey Atlaskov comments. The department of logistics is going to use QlikView for the analysis of level of trade inventories and load of warehouse complexes by means of evident plano-grams and geomaps.

Customer Feedback on the Project. "Certainly, we looked for a system with a broad set of analytical tools. But for us the factor of the thought-over, fast, flexible and bright visualization became critical. The accurate visual analysis of large volume of the functions given with a complete set for display of economic indicators – here that such QlikView', - Andrey Atlasov, the Chief information officer of Legend of the Crimea group summarized.