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CNT: Neon

Product
Developers: Center of Independent Technologies (CIT)
Technology: CRM

Content

Neon is a sales management CRM system.

Description

"Neon" is focused on the trade production companies working at commodity market of prime necessity (FMCG) and building the system of sales through distributors.

Functionality

The Neon system helps to control:

  • sales volumes of distributors in outlets (complete detailing on sales channels, the name of networks, the address, SKU);
  • selling prices of distributors;
  • the active customer base of distributors (detailing on sales channels, the name of networks, the actual address delivery, SKU);
  • segmentation of outlets on sales channels and categories;
  • high-quality distribution of products (control of sales of a packet of SKU);
  • remaining balance in warehouses of distributors.

The expected results of implementation

  • sales growth for 7-12% a year;
  • cutting of costs for promotion and logistics for 6-7%.

Advantages

  • implementation deadlines (3-4 months);
  • fast payback (5-6 months);
  • low cost of operation;
  • daily updating of information;
  • maximum detailing of information;
  • a system is checked at market leaders of FMCG;
  • the developer company provides connection of distributors to a system.