Background
In October, 2012 LG Electronics distributed the virus video "So Real It's Scary" showing realistic image quality of its IPS monitors. Video lasting 1 min. 50 sec. was developed by the Netherlands division of LG Electronics and released on October 19. Since that moment it collected over 20 million viewings on the YouTube portal, having quickly become a sensation.
After success of this video, in May, 2013 the company released its continuation "Awfully real-2" in which checked the theory that men cannot descend in a toilet if look at them. From the moment of release this video collected more than 6 million viewings.
In December released LG Electronics new video from the same series under the name "Awfully Virus" using which tries to check capability of men to multitasking in the form of the parody to video with frightening draws.
Intention
A series checks the theory that men are not capable to execute several cases at the same time at once, and involves for this purpose real film crew. The central place in it is taken by the ultra-wide IPS LG 21:9 monitor and problems of the "multitask" director of group Don Arnold.
At its order there is an IPS LG 21:9, 20 monitor of the hidden cameras and 90 people of personnel for carrying out the hidden experiment which would check the myth that men cannot be multitask.
A new series contains only a small hint on the previous videos and purchases the unexpected turn proving that the experiment was from the very beginning doomed to a failure as the person, responsible for it, himself is a man.
This series represents the parody to virus videos with frightening draws, however, unlike like that, appearing every week and already poorly impressive audience, LG enveloped a draw on itself to surprise all.
Key messages of video
- Vital party
As shows video "Awfully Virus", the ultra-wide IPS monitor of LG provides surprisingly realistic image quality on the screen. The fascinating effect which improbable image clarity and a live, realistic color rendition has on users is ideal for games with effect of immersion and watching movies.
- Technical aspect
Video shows that the ultra-wide 29-inch IPS LG 21:9 monitors provide to the user enough space on the screen to display several windows at the same time. An opportunity to see more data on the same screen perfectly is suitable for improvement of productivity of modern professionals like film directors, media producers and many others.
The facts about creation of video:
- "Awfully virus" is the virus advertizing of LG showing capability of its ultra-wide monitors to multitasking: improbable width, function of dynamic split screen, multiple windows
- Video was shot in shop by video in Amsterdam (Netherlands)
- It is filmed by this film crew with 20 hidden cameras. Everyone who appears in a frame permitted LG to use the corresponding part of video.
- All in the movie – actors. What role of the director? "We give you the ideal tool, and results already depend on you"
- For video two IPS LG 21:9 monitors were used: one – in the room of management of the director, the second – in shop of video games
- Video is only advertizing. It is the parody to frightening virus videos, but not a research experiment.
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