Amacor engineering (VtigerCRM)

The AMACOR engineering company started implementation of the German CRM-system (Customer relationship management system) of vtiger CRM 5.0.4.

Project Objective

The implementation purpose – quality improvement of work of divisions with clients of the company and optimization of intra-corporate business processes.

System Selection

The CRM system of vtiger CRM belongs to the class Open Source and is among leaders not only among similar Open Source-разработок, but also commercial analogs.

After the careful choice the open source solution was selected thanks to its flexibility and openness that is dictated by the principle of distribution of a product – the software extends open source.

The openness of a system allows to configure flexibly it under requirements and needs of the company. At the same time development of the system, as well as integration of the concept of CRM into all business processes, becomes permanent and dynamic that is the most adequate response to changes of the external environment.

Implementation

Implementation is performed independently by forces of specialists of the company. The consulting division of the company is used for implementation quality improvement on an equal basis with specialists of IT department.

Implementation stages:

I. Preparation for implementation, implementation plan development;
II. The quickest start of a system in work of sales department and Call center;
III. System implementation in marketing department, consulting and PR;
IV. System implementation in other divisions of the company (OMTS, CB, OGT);
V. Further development of the concept of CRM, integration into all business processes of the company.

The planned project deadline – 24 months.

The expected results:

• Effective management of sales
• Quality improvement of work of sales division of the company
• Increase in customer satisfaction of the company
• Development of dealer network
• Receiving in the order of company management of effective analytical marketing tools
• Efficiency analysis of activity of staff of firm (both departments, and individual employees), marketing tools, customer loyalty
• Increase in efficiency of response to changes of the external environment
• Increase in efficiency of use of the available resources

By estimates of specialists results will begin to affect already the initial stage of implementation.

On the one hand the CRM system will become the important analytical tool for studying of provision of firm in the market, estimates of strategic and tactical actions of the company and efficiency analysis of sales policy.

From other party implementation of the CRM system is one of elements on the setting of budgeting and implementation of the SMK elements (Quality management system) planned for the near future.