Smart Logistic Group (Smart Lodzhistik Group) (Monitor CRM)

Specialists of Market Capital Solutions company (MARCS) successfully completed the project on system implementation of "Monitor CRM" in the largest logistic company "Smart Logistic Group " (SLG).

Automation of process of segmentation of the difficult customer base and management of information logistics became one of the main results of cooperation.

System Selection

Yulia Kuleshova, head of the sales department of Smart Logistic Group Ltd: "We aim at improvement of all business processes to the best examples of quality of leaders of logistic business and we use for this purpose possibilities of the most modern IT products. Having automated a logistic chain through WMS and ERP systems, we made the decision on implementation of CRM of analytical type. The choice of the Monitor CRM software product became result of careful contrastive analysis. The tasks solved by it in the best way promote implementation of customer-oriented strategy of our company. As an additional argument for us the ratio of the fair price and high quality served".

Project Tasks

The tasks set by SLG company consisted in consolidation of information space of a warehouse and sales department, in automation of process of customer segmentation and interaction with them.

Result of implementation

As a result of implementation of "Monitor CRM" it was set in sales department, in a warehouse and at the management of logistic group; each employee was trained according to the individual program. Numerous data on clients in the Excel format were imported to "Monitor CRM" and arranged in the uniform customer base. Process automation solved a problem of efficiency of segmentation and data analysis that in the future will allow to find individual approach to the client, to increase satisfaction with logistics services and to save his loyalty. Optimization of information logistics will accelerate mailing of messages from CRM base, for example, about location of a load, according to the individual diagram for each client. Also by means of the replication module the management of holding will be able to check work of managers at remote offices.

Customer Feedback on the Project

Yulia Kuleshova, head of the sales department of Smart Logistic Group Ltd: "Marketing requirements analysis of each client and selection of the most comfortable for it the solution is a cornerstone of activity of our company. "Monitor CRM" completely satisfies us in the solution of such tasks. As development of the project we already planned automation of work and other offices of our holding".