Moscow Hilt brewery (EFES Group in Russia)

The Efes Rus company pays much attention to marketing promotion of products of the company for what the third-party contractors receiving in a work progress over marketing and advertizing campaigns access to personal data of consumers of products of the company are attracted. To select the reliable partner, representatives of Efes Rus company addressed specialists of Andek company whom the task of check of reliability of potential business partners of Efes Rus company faced, to provide to their capability the necessary level of data protection and observance by them of the requirements of the legislation connected with processing and protection of PDN.

Project works were begun with the analysis of the planned schemes of interaction between potential supplier company of marketing services and attracted to holding marketing actions by the agencies. As a result of the done company performance of Efes Rus recommendations about creation of the interaction which is best considering the interests of the Company and the requirement of the legislation were offered.

Determination by specialists of Andek company of the list of the requirements comprising approach to an order of processing of PDN, organizational and technical measures of protection of PDN and obligatory for application to potential provider of services became the next step.

At the final stage audits in the companies applying for rendering marketing company services of Efes Rus were booked. Within audits specialists of Andek company estimated the current level of ensuring data protection and compliance of the implemented protective measures and processing of PDN to requirements of the legislation. The report including the list of the revealed discrepancies, results of comparison of the checked companies on the level of data protection and processing of PDN, and the recommendation of specialists of Andek company at the choice of the contractor became result of the done work.

The head of this project Antonov Igor, the head of department of audit and consulting of Andek company gave the assessment to the done work: "We very much hope that results of our work will allow our partners to make the weighed and reasoned decision at the choice of the contractor. It is important that representatives of large business to the choice of partners began to be guided not only by the cost of rendering services, but also pay attention to readiness of the potential business partners to ensure data security of the company".