Brand Analytics became the supplier of information from social media for HP Autonomy

On May 23, 2014 I-Teco companies and HP announced the first practical steps on development of technologies and joint solutions for processing of Big Data. According to arrangements, the Brand Analytics system developed by I-Teco became the supplier of information from social media for HP Autonomy.

Brand Analytics is the largest domestic aggregator of Russian-speaking content of social networks and media. Having saved up already more than 7.5 billion messages, a system every day processes and includes in the base of 20-25 million new messages of users and also materials of the thematic websites, blogs and forums. The linguistic, location-based and demographic modules which are built in Brand Analytics provide multiple parameter data filtering in real time.

HP Autonomy – software provider and developer of a range of technologies for processing of unstructured data. The software package HP Explore created by HP Autonomy allows to investigate, make the meaning and to visually visualize information flows. This solution is used by the organizations worldwide for the analysis of marketing trends, monitoring private and a goodwill, tracking of public opinion.

I-Teco companies and HP made the decision on use of the Russian system as information source from social media for complexes on the basis of HP Autonomy. Within the project interface of data of Brand Analytics and the Autonomy HP platform capable to accept information more than from 400 systems is provided and to support over 1000 types of files.

"The department of HP Autonomy continues to develop unique solutions for the Russian market together with partners, – Oleynik Evgeny, the Head of Department of HP Autonomy in Central and Eastern Europe comments. – The system developed together with a command our strategic I-Teco partner companies has no analogs in the Russian market on a combination of flexibility and power. It allows to analyze actually each message or the comment in Runet, and the user-friendly interface gives to users the chance to independently prepare reports and/or researches of any degree of complexity and detailing".

Thanks to integration of Brand Analytics and HP Explore into a uniform complex clients receive the effective instrument of monitoring and information analysis allowing to process both archive, and operational data and to react timely to events and changes in a surrounding information field.

"Consolidation of opportunities Brand Analytics, the market leader of delivery of data of social media in real time, and HP Autonomy, leading manufacturer of analysis systems and visualization of corporate information, television and audiocontent, will allow the Russian customers to take a broad view of the world really "open eyes", – Natalya Sokolova, the Brand Analytics project manager of I-Teco company notes.