FamilyMart

FamilyMart — one of shops, the first in quantity, the network in Japan having about 10 thousand outlets (May, 2014). It works also in Thailand, South Korea, China, at Taiwan. In the USA it works under the Famima brand!! — it is the classical supermarket of close proximity implementing products (including dishes of traditional Japanese cuisine) and also a considerable share of nonfoods — the press, books and sanitary products. In the concept of supermarkets such services as Internet access and the copier are also put. Visitors can also have a bite hot dogs or burgers.

Business in Russia

2007-2008: Registration of trademarks

The first attempts to leave to Russia it was announced in 2007-2008 when the FamilyMart company registered in Rospatent several trademarks on the 35th class (retail, promotion of goods). In 2007 the sign FamilyMart in three different options — in the form of an alphabetic logo, with adding of color rectangles and with adding of an emblem in the form of a circle and an asterisk was registered. In 2008 the company registered trademarks of Famima!! and FAMIMA.

2014: The second attempt of entry into the market of Russia

In June, 2014 it became known that FamilyMart specializing in supermarkets of close proximity conducts negotiations with the regional authorities on an entry into the Russian market. The head of department of trade and services Alexey Nemeryuk told Izvestia about the fact of negotiations with Japanese. The mayor's office invited the Japanese network to become the operator of non-stationary grocery stores of close proximity.

— We needed the normal network sales manager for small shops in the downtown which would control the outlets tightly — the official told. — We did not want to involve our operators, we understood that strict control of foreigners is much more serious. Therefore we were ready to give the project to Japanese or other foreigners. But it to develop network in only Moscow it is uninteresting. They would like that their network developed through the whole country, and not just across Moscow. Therefore now we conduct negotiations with other networks. According to Nemeryuk, authorities of the capital also held negotiations on an occasion of convenience stores with the retailers working in Russia — X5 Retail Group, Metro, Auchan and also with the American company Seven-Eleven. The first auctions on such objects were planned for July, 2014.

The Japanese company FamilyMart, having rejected the offer of the Moscow mayor's office to come to the capital market, continues to consider options of an entry into the Russian^[1].

Notes