PricewaterhouseCoopers (Training Center CRM is a system for training center)

Customer

PricewaterhouseCoopers, one of the world's largest companies of 'Big Four' providing auditor and consulting services.

Prerequisites

As a result of the active growth of business the department of corporate training of the Company faced a problem of collecting and the analysis of the client data which are in separate sources that considerably reduced efficiency of a marketing activity of department.

Objectives

1. to Increase transparency of work of department at the expense of the organization of a common information space of department (Moscow and regional representative offices).
2. to Increase effective management of process of providing educational services.
3. to Provide cost reduction on customer acquisition, due to implementation of tools of the analysis of the customer base and target promotion of offers of the Company.

Results

The Business-inzhener Consulting group company implements the industry CRM solution Business Engineer Training Center CRM based on Microsoft Dynamics CRM providing the following functions:

• Organization of the single database on clients, listeners, partners of Department;
• Data management on the open, corporate seminars and actions which are taking place within projects of Department;
• The centralized data storage on all interactions (orders of services, registration, agreements, accounts and so forth) with the client and partners;
• Management of potential transactions and offers on programs of corporate training.
• Means of planning and efficiency analysis of marketing efforts.
• Data analysis on potential demand and means of search of potential clients.
• Means of input, storage and the analysis of indicators of customer satisfaction of Department the rendered services
• Means of bulk mailings on potential clients of Department and listeners of seminars, including dynamic formation of investments in messages.
• Report generation on activity of department (efficiency evaluation of sales channels and marketing campaigns, the summary reporting under revenues of department, the analysis of estimated forms and so forth)
• The automated formation of the documents necessary for holding training events

As a result of system implementation increase in efficiency of a marketing activity and sales volume of Department was observed.

http://www.crm365.ru/our-experience/vnedrenie-crm-sistemy-dlya-otdela-korporativnogo-obucheniya-v-pricewaterhousecoopers/