In Pharmdelo pharmacy chain the rewards program on the Manzana Loyalty platform is implemented

The Pharmdelo Pharmacy Chain group which possesses brands "Lifeline" and "The First Social" – started the rewards program of loyalty for the buyers. The Golden mean company acted as the operator of the program and the developer. As a technology platform the solution Manzana Loyalty based on Microsoft Dynamics CRM is used.

Before start of the loyalty program was performed, very scrupulous work at all stages of its development, approval and implementation was carried out.

"The loyalty program was created, first of all, as the tool allowing to get competitive advantage in the market. The matter is that the Omsk pharmaceutical market is saturated by the offer. Besides, networks discounters actively operate on it. But not all players can and want to conduct dumping policy. Often in it there is no sense as it negatively is reflected in profit. For this reason for network of drugstores Lifeline and "the First Social" it was necessary to find such solution which would help to conduct rational, in terms of profitability, competitive struggle and also to secure buyers and to make them constants. Such solution was proposed networks by Golden mean company, – Anastasia Govorova, the director of design and implementation of programs of loyalty of Golden mean company comments.

On development and deployment of the project specialists of Golden mean company needed a little more than two months. It was very effective and fruitful work.

For this reason, for the management of network of drugstores Lifeline began pleasant surprise to receive completely ready program for such short term. Thanks to the coordinated joint work of staff of pharmacy chain and specialists of Golden mean company, equipment of jobs the software managed to be completed in most short time. At the same time, in the very first days of use of the program, many employees of network noted its informational content and simplicity in work. Very important the fact that accomplishment of additional transactions at a purchase design practically did not affect holding time, and the possibility of obtaining various privileges positively affected mood of buyers.

Already now it is possible to see advantages which are given by the developed loyalty system. First, Liniya Zhizni and Pervaya Sotsialnaya networks became the first in Omsk which entered use of the rewards program into consumer practice. At the moment, it gives powerful benefit before competitors, wins attention of new buyers and holds already existing. Secondly, marketing specialists of pharmacy chain thanks to the program and the CRM system had a qualitative customer base using which it is possible to analyze consumer activity and also to pursue address marketing policy.