Sberbank of the Russian Federation implements the loyalty program

On July 8, 2014 the RapidSoft company announced the implementing solution Clientrix of the rewards program "Thanks from Sberbank" by the operator for marketing communications and a feedback with participants of the program.

Project Tasks

Implementation of Clientrix is caused by requirements of the operator of the loyalty program for expansion of communication channels with participants, management of a feedback coupling and formation of targeted messages with control of results of interaction.

With the implementing solution RapidSoft it is going to increase efficiency of e-mail mailings.

Project Results

The Clientrix system will be used for holding polls and promotional and informational campaigns among participants of the rewards program "Thanks from Sberbank" by means of e-mail of mailings. The RapidSoft company performed delivery, tuning, training of employees of the customer, testing and start to operation.

"We carry out more than 100 actions a year with partners for millions of participants of the program, and their number constantly grows. It is important to us to provide the high level of targeting, personalisation of communications and accounting of wishes of each receiver of messages. Therefore need for professional tools for management of communications as Clientrix, and we expect its successful application for development of the program is high", - Anna Pashkevich, the head of the rewards program "Thanks from Sberbank" noted.

"We are glad that the solutions of RapidSoft created for the largest bank programs of loyalty will be applied in such unique in terms of the scope of and dynamics of development to the program as "Thanks from Sberbank". Clientrix answers the current and perspective tasks of the program for address interaction with participants and to development of relevant communication channels. We are sure of efficiency of the implemented solution and are ready to continue cooperation within new drafts of the program", - Egor Shokurov, the vice president of RapidSoft told.