Synqera: Solution for personalisation

The solution for personalisation of communications with buyers in retail trade - the platform developed for exact product targeting, collection of information about needs of visitors and increases in loyalty of regular customers.

On the basis of data analysis of the loyalty program, consumer history and the current marketing activities of retail network the software of Synqera in real time adapts content to needs of each unique buyer, creating the customized consumer experience from the world online in physical shop.

The center of the solution Synqera is the software which not only collects the depersonalized data from the loyalty program, POS and ERP systems of network, but also enriches them with information on reaction of buyers, given from business partners and Internet resources, for example, of payment systems and a weather forecast.

All collected information is analyzed in a cloud for detection of needs of buyers, the hidden behavior models and commodity preferences.

Analyzing all acquired information and analysis results, the solution shows content interesting to each specific buyer. Moreover it will recognize mood of the buyer and his reaction to the received content, adapting the message in real time as contextual advertizing online.

In shop the buyer receives individual messages via interactive devices with the touch screen that allows to use multimedia communications, for example, the branded games.

The platform allows to use several communication channels as analysis results of data allow to personalize messages not only in shop, but also through mobile applications, SMS, electronic messages and a web.