"Ship" uses means of the analysis of loyalty of buyers

On July 16, 2014 the Synqera company announced the project in three shops of children's goods of the Russian network "Korablik" where devices with the touch screen — loyalty generators are installed, within implementation of the Synqera software complex.

Project Results

Bringing the card of loyalty of shop to the special reader, buyers can select and print in several contacts the coupon with indication of the interesting goods at a discount, the amounts of economy and proposal validity. The list of available coupons is selected individually for each buyer.

At the heart of the solution the analytical platform created by Synqera company.

Synqera considers, implementation of personalisation in offline shops of network will help buyers to control reduction of price of required goods and to save not only money, but also time, and to Ship — to raise a customer loyalty.

"In case of successful start of the project we are going to enter additional parameters for targeting of offers and to transfer personalisation to other communication channels with buyers — Dmitry Komarov, the marketing director of Korablik network told. — In particular, to create unique coupons on a discount for each buyer in the most convenient for it the communication channel. For example, to deliver the personal coupon directly in mobile application on the user's phone".

"At this stage of development of retail around the world the buyer defines the market therefore personalisation becomes the major factor for increase in profitability of business — Philipp Choubin, the operating officer of Synqera noted. — At the same time it is critical that communications were personalized in all canals of interaction with buyers, including offline - online and mobile devices. It is possible to make it only using deep data analysis and the correct interpretation of results".