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Project

Loyalty Partners East (Oracle Exadata Database Machine)

Customers: Loyalty Partners East

Moscow; Advertizing, PR and marketing

Contractors: Jet Infosystems
Product: Oracle Exadata Database Machine

Project date: 2014/12

The largest coalition loyalty program of MALINA expanded the opportunities using a customer relationship management system of Oracle Siebel CRM on Oracle Exadata plaftorma. The management system for loyalty processes more than 1 million transactions per hour and to 500 thousand orders of remunerations per hour. She allows to charge and write off RASPBERRY Program points, to order remunerations, to manage promotion actions, to perform communication with participants through e-mail and SMS channels.