Kay started the new website of online store

On October 27, 2014 the Kay company announced start of the new website key.ru - with the updated design, structure and the interface.

Project Progress

Nearly a year Kay company and developer - Aidem company was spent for implementation of the concept of the smart, customer-oriented website. Testing of the beta-version of the website began in May, 2014.

The new ideology of the Internet version of shop is developed on the basis of the analysis of researches of consumer behavior of different groups of buyers. The company is sure that in the course of online shopping the buyer should derive pleasure from the choice. And the way from a thought of purchase to the button "put in a basket" should be the shortest and fast.

"For three years we implement the strategy directed to the maximum satisfaction of needs of our buyers, – Mikhail Ivashchenko, the director of network of digital supermarkets "Kay" noted. – We carried out rebranding of the company, changed a format of shops, expanded the range. The new version of the website is not only important step for development of our company, but also the new communication channel with consumers".

"New online store became the beginning of joint work over change of an appearance of the company in the digital-environment, – Alexander Kutsenko, the creative director of Aidem says. – We carried out big analytical work, investigated habits and preferences of buyers and designed all pages of new online store from scratch without binding to the previous version of the website. The stereotypic format of standard online stores was rethought".

Project Results

The network of digital supermarkets "Kay" refused the normal website for benefit of smart online store.

On the website all payment types are implemented: from the bank card before a design of the credit online, and all delivery types. Along with ordinary functions of online stores there were also other innovations connected with comparison of different goods.